India’s first National Award for handlooms marketing -The good loom show- Good becomes better when it feels festive. bringing to you our showcase of a festive artisanal collection that is sure to make you feel good. dress shirt and kurtas, delicate ilkal, maheswari, chanderi, linen and tussar straight from the loom to you. Join us to celebrate fashion that’s sustainable.
Who are we?
‘the good loom’ is an artisanal brand from Gocoop,the winner of India’s first National Award for handlooms marketing (e-commerce)
India’s first National Award for handlooms marketing -The good loom show-What do we stand for?the good loom is a fashion brand for those who love the purity of natural handwoven fabrics and the distinct weaves of India. It’s also for those who are conscious about the choices they make. The brand is a product of cumulative goodness! Starting from our conscious attempt at being environment- friendly by ethically sourcing only hand-woven fabrics, to being responsible for the handloom ecosystem by paying the weavers fair prices, to the thoughtful development of the product that reflects this goodness. Finally, the product crafted is a well-meaning righteous creation made with love! the goodloom isn’t just a label, it is a movement that helps promote a socially conscious lifestyle.